The hospitality industry is constantly evolving, driven by advancements in technology that aim to enhance guest experiences and streamline hotel operations. At a recent webinar, Jason Morrill, Technical Solutions Engineer at MDM Commercial, shared insights into how the LG Pro:Centric® platform is setting a new standard for personalized guest experiences, efficient hotel operations, and consistent branding across properties.
When it comes to selecting TVs and server configurations, Jason highlighted the importance of planning for both current and future needs.
“It’s crucial to select the right LG TV models to meet current needs and ensure future scalability,” Jason explained. “Choosing the right foundation from the start can save on future costs.”
Hotels investing in non-smart TVs without IP channel support may face higher costs down the line to upgrade, emphasizing the need to prioritize future-ready technology.
Modern guests expect a tailored experience from the moment they walk into their hotel rooms. The LG Pro:Centric platform empowers hotels to meet and exceed these expectations.
Personalized Experiences: By integrating with property management systems (PMS), the platform allows for a guest’s name to appear on the TV screen, along with personalized messages and access to their streaming accounts, such as Netflix.
Dynamic Content: Features like QR codes embedded in portal pages offer dynamic updates in real-time, eliminating the need for extensive redesigns while keeping the content fresh and relevant.
As Jason noted, “Guests want to be greeted by name on the TV and use their own accounts. The Pro:Centric platform allows for fully customized portals that enhance engagement and provide entertainment options tailored to individual preferences.”
For hotel chains, maintaining brand consistency is a priority. The LG Pro:Centric platform simplifies this process by enabling the creation of standardized portal layouts that can be adjusted for location-specific offerings.
Jason gave an example of Tru Hotels, where consistent branding across properties ensures a unified guest experience, building trust and brand loyalty.
Hotels can further enhance their revenue streams by utilizing the Pro:Centric platform alongside tools like MDM Commercial’s Autora DSM for in-house advertising. This integration allows for:
- Creation of dynamic in-house channels with targeted advertisements.
- Cloud-based updates to channel lineups, making it easy to display professionally produced ads tailored to marketing initiatives.
Jason shared a case study of a large resort client successfully using this technology to showcase branded narratives and promotions directly to guests.
Scalability is a standout feature of the Pro:Centric platform, enabling it to adapt to the growth of hotel properties. From managing in-room services to streamlining guest requests and bill payments, the platform optimizes operations while easing the workload of hotel staff.
“Pro:Centric can simplify hotel operations by managing in-room services and providing access to service requests, folios, and bill payments,” Jason explained. “It’s all about making the guest experience seamless while reducing the operational burden on staff.”
The benefits of Pro:Centric extend beyond hospitality into healthcare settings, where specific implementations cater to unique needs. While the core technology remains the same, adjustments ensure compliance and functionality tailored to healthcare environments.
Jason concluded the webinar with a critical piece of advice: start the consultation process early.
“Each property has its own challenges, and the sooner we begin discussions with customers, the better we can tailor solutions to meet their goals,” he said. “From planning server configurations to deciding between IPTV and RF setups, early engagement ensures the best outcomes.”
For hotels and other businesses interested in enhancing guest experiences and operational efficiency, Jason and the MDM Commercial team recommend scheduling a one-on-one consultation to explore the possibilities of the LG Pro:Centric platform.
The LG Pro:Centric platform is not just a tool—it’s a transformative solution redefining the hospitality industry. From personalized guest experiences to operational scalability, it empowers hotels to meet modern demands while staying ahead of the curve. Whether you're upgrading an existing property or planning a new one, the Pro:Centric platform offers a pathway to success.
Contact MDM Commercial to learn more about how the LG Pro:Centric platform can revolutionize your hospitality or healthcare operations.
Jason Morril, Technical Solutions Engineer at MDM Commercial